Europeans are excited about 'Solinda', the new extra-sweet "personal size" seedless watermelon from Syngenta. Consumers say it is the first time they have experienced such sweet, crunchy and juicy flesh in a small melon. Supermarkets in 11 countries, including the UK, have now sold the Syngenta product.
'Solinda' comes from classical varieties of mini watermelon grown in the sunniest Mediterranean areas of Spain and Italy. The name 'Solinda' echoes this Mediterranean feel, the passion for nature and the delights of sunny, summertime places.
The high quality melon is unique in size, taste and convenience and has been bred to offer the advantages of a personal size watermelon. Its weight of approximately two to three kilograms is ideal for consumption by a small family or an individual and fits neatly even into a small fridge. More importantly, the taste is as good as consumers expect from conventional watermelons.
'Solinda' is produced and distributed in close coordination with two partners, Peviani (Italy) and Anecoop (Spain). They have vast experience, a well-managed network of reliable, quality growers and a long tradition of consistent high quality recognised all over Europe. Special attention to crop management, strict quality controls at packaging stations, and superb logistic systems secure top standards from field to fridge.
More than 100,000 consumers have already enjoyed the pleasure of this healthy and delicious eating experience using Syngenta seed technology.
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